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Sustainability, Vol. 17, Pages 10721: Can Virtual Influencers Drive Online Consumer Behavior? An Applied Examination of ELM Model Investigating the Marketing Effects of Virtual Influencers

Sustainability, Vol. 17, Pages 10721: Can Virtual Influencers Drive Online Consumer Behavior? An Applied Examination of ELM Model Investigating the Marketing Effects of Virtual Influencers Sustainability doi: 10.3390/su172310721 Authors: Wei-Kuo Tseng Chueh-Chu Ou With...
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