Diversity and Local Uses of the Convolvulaceae Family in Udon Thani Province, Thailand, with Notes on Its Potential Horticultural Significance


4. Discussion

The investigation of the diversity of the Convolvulaceae family in Udon Thani Province reveals a remarkable variety of species within this plant family, emphasizing the richness of the region’s flora. With 15 genera and 52 species identified, the most diverse genus, Ipomoea, reflects the family’s ecological adaptability, found in both aquatic and terrestrial environments. The dominance of Ipomoea (17 species) and Argyreia (12 species) is consistent with previous studies that suggest these genera thrive in tropical and subtropical climates [28]. Ipomoea aquatica, for example, is well known for its rapid growth and dual purpose as an ornamental and edible plant [29]. The presence of other genera such as Merremia, Evolvulus, and Operculina highlights the family’s flexibility in adapting to various ecological niches, ranging from wetlands to disturbed habitats.
The relatively low diversity within genera like Aniseia, Hewittia, and Jacquemontia, with only one species recorded per genus, contrasts sharply with the abundance of Ipomoea and Argyreia. These smaller genera still play vital roles in the ecosystem, contributing to the ecological balance of their habitats through their climbing or twining growth habits, which provide ground cover and shelter for various organisms [30]. The ornamental potential of species like Argyreia nervosa and Operculina turpethum further underscores the economic importance of these plants, which are valued not only for their aesthetic qualities but also for their medicinal properties [31]. This study provides significant novel data that highlight the understanding of the Convolvulaceae family in Udon Thani, highlighting its untapped potential for sustainable development in horticulture and medicine.

Aniseia Choisy is a small genus of Convolvulaceae that is commonly recognized for its twining or climbing growth habit. Species in this genus are characterized by their funnel-shaped flowers and simple, undivided leaves. The plants are predominantly herbaceous. Globally, the genus is represented by only a few species, with Aniseia martinicensis (Jacq.) Choisy being the most widely recognized. In this study, A. martinicensis is the only species of the genus identified. It is an herbaceous vine, typically found as an aquatic or semi-aquatic plant.

Argyreia Lour. is a genus primarily consisting of woody climbers and shrubs, and is known for its large, often heart-shaped leaves, vibrant funnel-shaped flowers, and robust climbing vines. It holds significant economic potential as an ornamental plant and in horticulture due to its aesthetic appeal, medicinal properties, and adaptability. In the Udon Thani Province study, Argyreia was the second most diverse genus, with 11 species recorded (Table 1), namely Argyreia breviscapa (Kerr) Ooststr., A. capitiformis (Poir.) Ooststr., A. collinsiae (Craib) Na Songkhla & Traiperm, A. kerrii Craib, A. lanceolata Choisy, A. laotica Gagnep., A. leucantha Traiperm & Staples, A. mollis (Burm.f.) Choisy, A. nervosa (Burm.f.) Bojer, A. osyrensis (Roth) Choisy, and A. splendens (Hornem.) Sweet. Some notable species of Argyreia include A. nervosa (also known as Bai Ra Bat in Thai vernacular), which is known for its psychoactive properties and prized for its large, showy, trumpet-shaped flowers in shades of purple, pink, or white. These plants are excellent choices for trellises, pergolas, and fences due to their vigorous climbing habit. Moreover, Argyreia lanceolata, A. laotica, A. leucantha, A. mollis, and A. splendens are recognized for their gigantic, showy flowers. The leaves of all species in this genus are attractive, large, heart-shaped leaves that add lush greenery to gardens, making them popular in landscape design. Their capacity for rapid coverage of structures renders them optimal for the construction of green walls, improving urban aesthetics, and fostering sustainable architecture. Therefore, Argyreia possesses significant potential in the economic and horticultural domains. Its function as an ornamental species, along with its medicinal properties, establishes it as a significant genus for sustainable development.

Camonea Raf. is a genus comprising twining vines typically. Plants in this genus are often distinguished by their slender, twining stems, simple leaves, and brightly colored, funnel-shaped flowers. In the investigation conducted in Udon Thani Province, Camonea was represented by three species: C. bambusetorum (Kerr) A.R.Simões & Staples, C. kingii (Prain) A.R.Simões & Staples, and C. umbellata (L.) A.R.Simões & Staples, rendering it one of the more diverse genera in the region, following Ipomoea, Argyreia, and Merremia. Camonea and Merremia are both placed within the tribe Merremieae in the Convolvulaceae family. Camonea and Merremia are closely related but distinct lineages. In some classifications, species originally placed in Merremia have been moved to Camonea based on genetic data. They share similar floral structures, such as funnel-shaped flowers with radial symmetry, and often have white or yellow flowers. Their fruits are typically capsules with dehiscent seeds, similar to other genera in the family. Camonea is distinguished by more specific traits like flower morphology, especially in calyx and corolla structure, and the arrangement of stamens, while Merremia includes a broader diversity of species with some variation in leaf shape, floral size, and growth habit. All species within the genus often have beautifully colored flowers (yellow, yellowish, or white), and lush and green leaves, making them attractive for incorporation in gardens, landscapes, and as ornamental plants.

Decalobanthus Ooststr. is a genus consisting of twining or climbing vines. The genus is characterized by its large, heart-shaped leaves and conspicuous, funnel-shaped flowers. Its name reflects the distinctive 10-lobed (deca-lobate) structure of its floral parts in some species, though not all members exhibit this trait. In the Udon Thani Province study, only one species of Decalobanthus was recorded. One well-known species, Decalobanthus mammosus (Lour.) A.R.Simões & Staples (formerly Merremia mammosa), is recognized for its rapid growth and ability to cover large areas, which can sometimes make it invasive outside its native range.

Distimake Raf. is a genus consisting of twining vines. It was previously classified under the genus Ipomoea, but molecular studies have led to its reclassification as a separate genus. Distimake species are characterized by their climbing habit, simple leaves, and funnel-shaped flowers, which often resemble those of other genera in the family. In the investigation conducted in Udon Thani Province, three species of Distimake were recorded, including D. cissoides (Lam.) A.R.Simões & Staples, D. quinatus (R.Br.) A.R.Simões & Staples, and D. vitifolius (Burm.f.) Pisuttimarn & Petrongari. This highlights its modest representation in the region compared to more diverse genera like Ipomoea and Argyreia. Some species of Distimake are valued for their ornamental appeal, while others may have ecological roles as cover plants in natural habitats.

Evolvulus L. is a genus of herbaceous plants and small shrubs. Unlike many other members of the family that are twining vines, Evolvulus species are typically non-climbing and more compact in growth habit. Evolvulus species are distinguished by their small, often silvery or hairy leaves, and their delicate, funnel-shaped flowers, which are usually blue, white, or lavender. These flowers are smaller compared to those of genera like Ipomoea, but they still attract pollinators such as bees and butterflies. In the Udon Thani Province study, Evolvulus was represented by three species, including E. alsinoides (L.) L., E. glomeratus Nees & Mart., and E. nummularius (L.) L., making it moderately diverse compared to other genera in the region. One of the most well-known species is E. alsinoides, which has traditional medicinal uses, particularly in Ayurvedic medicine, and is believed to have cognitive and anti-inflammatory properties. Evolvulus species are also appreciated for their ornamental value, especially in rock gardens or as ground cover.

Hewittia Wight & Arn. is a small genus comprising herbaceous twining or climbing plants. The genus is relatively less diverse compared to others in the family and is characterized by its twining stems, heart-shaped or ovate leaves, and funnel-shaped flowers that are often pale yellow or white with darker centers. These plants are typically found growing along roadsides, in disturbed habitats, or in moist environments such as riverbanks and wetlands. Hewittia species are notable for their ability to rapidly colonize open or disturbed areas due to their twining nature. In the investigation of Convolvulaceae in Udon Thani Province, only one species of Hewittia (H. malabarica (L.) Suresh) was recorded, reflecting its limited diversity in the region. Its seeds, leaves, and roots have been reported to have various therapeutic properties, such as treating stomach issues and wounds.

Ipomoea L. is a highly diverse genus of plants known as morning glories. In the investigation of Convolvulaceae in Udon Thani Province, Ipomoea was noted as the most diverse genus with 17 species identified, including I. alba L., I. aquatica Forssk., I. asarifolia (Desr.) Roem. & Schult., I. batatas (L.) Lam., I. cairica (L.) Sweet, I. carnea Jacq., I. campanulata L., I. coptica (L.) Roth, I. holubii Baker, I. nil (L.) Roth, I. obscura (L.) Ker Gawl., I. pes-tigridis L., I. pileata Roxb., I. purpurata (L.) Roth, I. quamoclit L., I sagittifolia Burm.f., and I. triloba L. This diversity underscores its ecological importance and adaptability in the region. Notable species include Ipomoea aquatica, generally referred to as morning glory or Pak Bung, which is a rapidly growing aquatic or semi-aquatic plant, recognized for its consumable branches and foliage; it also has significant horticultural potential beyond its edible purposes. Ipomoea batatas or sweet potato is primarily cultivated for its edible tubers, but it also has significant horticultural potential. Sweet potatoes provide both ornamental value and nutritional benefits, rendering them ideal for use in edible landscaping schemes. Ipomoea purpurea, known as the common morning glory, is a rapidly growing and twining annual vine, popular for its distinctive trumpet-shaped blossoms (purple color), that is often planted for ornamental purposes. And Ipomoea carnea, referred to as bush morning glory or pink morning glory, is a rapidly growing perennial shrub, popular for its distinctive trumpet-shaped blossoms (pink color), that is also planted for ornamental purposes.

Jacquemontia Choisy is a genus consisting of twining vines and small shrubs. Plants in this genus are typically characterized by their delicate, twining stems, small, simple leaves, and attractive, often small, funnel- or bell-shaped flowers, usually blue, white, or purple. In this study, only one species was recorded, J. paniculata (Burm.f.) Hallier f., indicating its limited presence in the region.

Lepistemon Blume is a genus of plants generally characterized by their twining or climbing habit, with leaves and flowers typical of the family. In this study, Lepistemon binectarifer (Wall.) Kuntze is the only species identified.

Merremia Dennst. is another significant genus within the Convolvulaceae family, known for its twining vines and beautiful flowers. The flowers are large, showy, and funnel- or bell-shaped. They usually have five petals that are fused into a corolla. The color of the flowers varies widely, usually white, yellow, or pink. The flowers are usually solitary or in small clusters. In this study, Merremia was identified as the third most diverse genus, comprising five species: M. gemella (Burm.f.) Hallier f., M. hederacea (Burm.f.) Hallier f., M. hirta (L.) Merr., M. thorelii (Gagnep.) Staples, and M. verruculosa S.Y.Liu, demonstrating its adaptability and ecological significance in the area. All Merremia species in this study produce attractive trumpet-shaped flowers in vibrant colors such as yellow, white, and purple, making them ideal for ornamental use in gardens, trellises, and fences.

Operculina Silva is a genus typically consisting of climbing or trailing vines with a vigorous twining habit. The leaves are simple, large, and either heart-shaped or ovate, arranged alternately along the stems. Depending on environmental conditions, some species may exhibit lobed or slightly divided leaves. The flowers, one of the genus’s most striking features, are large, funnel-shaped, and commonly white or pale yellow. They consist of five fused petals forming a broad, bell-like corolla and are typically solitary or found in small clusters at the leaf axils. The genus name Operculina refers to the “lid-like” (operculate) structure that sometimes covers the fruit capsule. In Udon Thani Province, this genus is represented by two species: O. petaloidea (Choisy) Ooststr. and O. turpethum (L.) Silva Manso. Both species feature large, funnel-shaped flowers in shades of white, cream, or yellow, making them striking additions to gardens.

Porana Burm.f. is a genus known for its ornamental value; it features dense clusters of white flowers and a twining growth habit, making it a notable part of the local flora during its flowering season. In Udon Thani Province, Porana volubilis Burm.f. is the only species in this genus.

Rivea Choisy is a genus known for its climbing habit and ornamental flowers, making it a significant species in both natural and cultivated landscapes. The flowers are funnel-shaped with a broad, open corolla, and the fused petals form a tubular structure, which is typical of the family. They are usually white or pale in color, often fragrant, and bloom in clusters. In Udon Thani Province, Rivea ornata (Roxb.) Choisy is the only species present.

Xenostegia D.F.Austin & Staples is a genus represented in Udon Thani Province by a single species, Xenostegia tridentata (L.) D.F. Austin & Staples, a climbing herbaceous plant. The specific epithet “tridentata” refers to the tooth-like lobes at the base of the leaves; typically, the plant features three lobes on each side. The plant’s modest flowers and climbing habit make it a notable element of the local flora, particularly in areas with open or disturbed vegetation. The smooth edges of its leaves further enhance its delicate appearance.

The findings of this study provide valuable insights into the diversity and ecological roles of the Convolvulaceae family in Udon Thani Province. This region, with its varied species, serves as an important site for further research into the potential uses of these plants in both ornamental and practical applications. The unique distribution of species within the family and their diverse habitats suggest that Udon Thani’s Convolvulaceae flora could be a promising resource for both ecological conservation and the development of new horticultural practices. Future studies may explore the genetic relationships among these species, especially within genera like Camonea and Merremia, to better understand their evolutionary adaptations and potential for future cultivation.

The Convolvulaceae family in Udon Thani Province displays remarkable growth from diversity, enabling species to thrive across various habitats. Herbaceous vines, particularly Ipomoea species, dominate disturbed areas like roadsides and wetlands due to their rapid twining and spreading abilities. Similarly, woody vines such as Argyreia, Porana, and Rivea are well adapted to forested habitats, climbing trees and shrubs to access sunlight, contributing to vertical habitat complexity and forest regeneration [32].
Shrub-like species, including Ipomoea carnea and Argyreia mollis, combine upright growth with structural resilience, enabling adaptation to diverse environments. Prostrate herbs such as Evolvulus spp. thrive in open areas, stabilizing soils and supporting nutrient cycling. Aquatic and semi-aquatic species like Ipomoea aquatica and Merremia hirta further highlight the family’s versatility, playing vital roles in wetland ecosystems, including erosion control and habitat provision [33].

This ecological flexibility underscores the importance of Convolvulaceae in habitat restoration and ecosystem management. Future studies should explore their specific ecological roles and adaptive strategies to better understand their contributions to ecosystem resilience and biodiversity conservation.

The Convolvulaceae family in Udon Thani Province is widely distributed, with 16 species across six genera recorded throughout the region. Most species were observed in multiple districts, while Argyreia lanceolata was uniquely found in Ban Phue, suggesting localized habitat preferences. High species diversity in districts such as Ban Phue, Ban Dung, Kumphawapi, Mueang, and Na Yung underscores their significance for Convolvulaceae biodiversity. This diversity is likely due to the varied ecological conditions, including wetlands, forests, and grasslands, which support a wide range of species. Differences in elevation, microclimates, and water availability further create distinct habitats, fostering species adaptation and specialization.

The adaptability of genera like Ipomoea and Merremia to diverse environments, including wetlands and disturbed habitats, underscores their ecological versatility [34]. The localized presence of Argyreia lanceolata suggests specific microhabitat requirements, warranting further study. Protecting species-rich areas and exploring environmental factors influencing species distribution are crucial for biodiversity conservation and habitat management.
The similarities in species diversity among Convolvulaceae plants across five different ecological types in Udon Thani Province were analyzed using UPGMA and are presented in a dendrogram (Figure 10). These ecological types include aquatic areas, deciduous dipterocarp forest (DDF), mixed deciduous forest (MDF), open areas and roadsides, and cultivated lands. Clustering was conducted using the Jaccard Similarity Index and analyzed with the UPGMA method. The high cophenetic correlation coefficient of 0.9466 supports the reliability of the clustering, indicating that the results accurately reflect the relationships between species in these habitats.

The aquatic areas and DDF show the highest similarity in species diversity, forming the closest cluster in the dendrogram. This strong connection can likely be explained by overlapping environmental conditions, such as seasonal water availability and comparable vegetation structures. Species adapted to periodic moisture are common in both settings, leading to significant overlap in species composition. These habitats may function as ecological buffers, supporting species that thrive under similar climatic and soil conditions.

The MDF exhibits a moderate similarity to the aquatic and DDF clusters, reflecting some shared species due to transitional ecological features. This forest type acts as a bridge, blending traits of both deciduous and aquatic environments. Species capable of tolerating variable levels of moisture and canopy cover are often found in these zones. However, MDF also has distinct ecological characteristics, such as increased competition for resources and specific soil properties, which contribute to its unique diversity.

Open areas and roadsides form a separate cluster that shows moderate similarity to forested habitats but diverges notably due to human influence. Activities such as road construction and land clearing create disturbed environments that favor resilient, fast-growing Convolvulaceae species. These areas are dominated by plants that can adapt to high levels of sunlight, compacted soils, and frequent disturbances, emphasizing the impact of human-modified environments on plant diversity.

Cultivated areas form the most distinct cluster, differing substantially from the natural habitats. This divergence is primarily due to the intentional selection of species in cultivation, often for aesthetic or economic purposes. As a result, cultivated areas typically have reduced species diversity, focusing on a limited number of plants with specific characteristics. The separation highlights how horticultural and horticultural practices alter natural ecosystems.

Interestingly, cultivated areas still show some similarity to aquatic habitats in species diversity. This connection arises from the conditions created in cultivation, such as irrigation systems that replicate wetland environments. Species like Ipomoea aquatica, which thrive in moist conditions, are often selected for cultivation due to their ornamental and horticultural value. These species bridge the gap between natural aquatic habitats and managed environments.

Aquatic habitats, with their wet and humid conditions, naturally support species adapted to creeping growth forms, waterlogged soils, and fluctuating environments. These traits also make such plants suitable for cultivated settings. In contrast, species from DDF and MDF tend to have stricter ecological requirements and are less suited to managed environments. This adaptability of aquatic species strengthens their association with cultivated areas.

The findings emphasize the importance of conserving natural habitats, as each contributes uniquely to the overall diversity of Convolvulaceae in Udon Thani Province. Aquatic areas, DDF, MDF, and roadside habitats each play a critical role in maintaining biodiversity. At the same time, encouraging sustainable and diverse cultivation practices can help reduce the ecological gap between natural and managed ecosystems. By preserving genetic and species diversity, these efforts can support ecological balance and contribute to long-term biodiversity management in the region.

The phenology of Convolvulaceae species in Udon Thani Province aligns with typical tropical patterns, with most species flowering and fruiting during the rainy season from May to November. The high moisture availability during this period supports reproductive activity, particularly in genera such as Ipomoea, Argyreia, and Porana. Annual species like Ipomoea nil complete their life cycles in a single season, while perennial vines like Argyreia and Porana exhibit more extended reproductive phases, reflecting their adaptability to both seasonal and consistent moisture conditions [33].
Certain species show year-round flowering and fruiting in areas with stable water availability, indicating the family’s ecological flexibility. This seasonal phenology is crucial for pollinators and seed dispersers, contributing to ecosystem dynamics. Future studies could explore the impact of climate variability on reproductive cycles, providing insight into how environmental changes may influence these patterns [35].
The conservation status of Convolvulaceae species in Udon Thani Province, as assessed using the IUCN Red List [23], offers important insights into the current state of these plants and the conservation challenges they face. A significant issue is the lack of IUCN classifications for many species, highlighting the need for further research and focused conservation efforts. Several species, including Argyreia splendens and Ipomoea batatas, are classified as Data Deficient, indicating insufficient information to evaluate their extinction risk. Meanwhile, six species are listed as Least Concern, suggesting stable populations but still requiring ongoing monitoring to ensure their continued survival. Additionally, the identification of two endemic species calls for heightened conservation attention. The conservation outlook for Convolvulaceae species in Udon Thani Province is a mix of stability and concern. While some species show relatively low extinction risk, many others remain under-studied or are at risk due to habitat loss and other factors. To safeguard these species, it is crucial to prioritize research, regular monitoring, and targeted conservation actions, especially for those with Data Deficient or Vulnerable statuses. Without adequate conservation efforts, some species may face significant declines, potentially leading to the loss of biodiversity in the region.
The Informant Agreement Ratio (IAR) analysis for Convolvulaceae species used in Udon Thani Province reveals varying levels of consensus among informants across different health conditions. Strong agreement was found in categories such as the circulatory system (IAR = 0.92) and infectious diseases (IAR = 0.87), indicating a shared understanding of specific plant species for these treatments. Other categories like nourishment (IAR = 0.84) and gastrointestinal (IAR = 0.83) also showed notable consensus, supporting the reliability of traditional knowledge in these medical areas. These results are consistent with other studies that highlight the strength of traditional ecological knowledge, particularly when plant species are commonly used for well-established treatments [35,36,37,38].

Moderate agreement was observed in categories like the respiratory system (IAR = 0.82) and the obstetrics, gynecology, and urinary System (IAR = 0.82), suggesting some variability in informants’ plant choices for these conditions. The lower IAR of 0.81 in the antipyretic category further reflects the diversity of plant species used for fever treatment, possibly due to a wider range of options available. These findings emphasize the value of traditional ecological knowledge, with the need for continued research to document and preserve this knowledge for both health care and biodiversity conservation in Udon Thani Province.

The analysis of plant species with the highest frequency of local use in Udon Thani Province revealed that 19 species had a 100% Fidelity Level (FL), highlighting their widespread and crucial role in local medicinal practices. Among these, species like Argyreia lanceolata, Evolvulus alsinoides, and Ipomoea aquatica are commonly used for a variety of health conditions, demonstrating their importance in traditional medicine. Notably, Ipomoea batatas, or sweet potato, was recognized for its versatile medicinal uses, with different parts of the plant, such as the root and climber, showing significant percentages of Fidelity Level and being used for a range of therapeutic applications including gastrointestinal support and antipyretic purposes. This is consistent with other ethnobotanical studies that emphasize the multifunctional roles of certain plants in traditional healthcare systems [39,40].
Similarly, Argyreia collinsiae and Ipomoea asarifolia demonstrated a wide variety of uses across multiple body systems, with different parts of the plants being used for treatments related to the circulatory, gastrointestinal, integumentary, and immune systems. The broad usage of these species underscores the local community’s reliance on specific plants to address diverse health conditions, which is a finding that aligns with previous research on the rich medicinal potential of plants in traditional healing systems [41,42]. While other species had fewer reported uses, the diversity of applications for the high-FL plants reflects the depth of traditional ecological knowledge present in Udon Thani. These findings underscore the importance of conserving such plants, as they play a vital role in the healthcare system and biodiversity preservation.

The varying Cultural Importance (CI) values of Ipomoea species highlight their diverse roles as food sources within local communities. I. batatas exhibited the highest CI value of 1.93, reflecting its significant use as a food source, particularly for its edible tubers and leaves. In contrast, I. aquatica, with the lowest CI value (0.85), is utilized for its nutritional value but holds a relatively lesser cultural significance in the diet. Other species, such as I. obscura (CI = 1.45) and I. alba (CI = 1.35), are also consumed for their edible parts, but their cultural importance as food sources is more limited compared to I. batatas.

The results also indicate that the leaves and stems are the most commonly consumed parts of these plants, making up 33.33% of usage each, while storage roots and inflorescences contribute 16.67% each. This suggests that species with higher CI values, such as Ipomoea batatas, may serve as staple foods, while others, like I. aquatica, are used more seasonally or as supplementary food sources. These findings reinforce the cultural and nutritional significance of Ipomoea species in local diets, as seen in similar studies [43,44,45].
The varying Cultural Importance (CI) values of Ipomoea species used as animal fodder highlight their differing roles in livestock nutrition across regions. I. batatas, with the highest CI value of 1.93, play a crucial role in livestock diets, suggesting their widespread use and nutritional significance in various cultural contexts. Other species, such as I. obscura (CI = 1.45) and I. alba (CI = 1.35), also serve as important feed sources but may be used less extensively compared to I. batatas. Species with moderate CI values like I. pes-tigridis L. (CI = 0.95) are utilized primarily for grazing or as supplementary fodder, reflecting their secondary role in livestock feeding [46,47].
In contrast, species such as Ipomoea holubii (CI = 0.35) and I. triloba (CI = 0.18) are less commonly used, with limited cultural importance in animal nutrition. The overall use of these plants as complete feed sources emphasizes their full utility in livestock management, with certain species being more vital in particular regions due to their nutritional value or availability. These findings suggest that species with higher CI values are integral to broader livestock feeding systems, while those with lower values tend to have more localized or supplementary roles [19].
The Cultural Importance (CI) values of the Convolvulaceae species used for ornamental purposes vary, reflecting their differing roles in decorative horticulture across regions. Species like Ipomoea obscura (CI = 1.45) and I. alba (CI = 1.35) are highly valued for their aesthetic appeal, with their striking flowers making them common choices for gardens and landscaping [15]. Evolvulus nummularius (CI = 1.18) is similarly prized for its attractive qualities in ornamental settings. Meanwhile, species such as I. pes-tigridis (CI = 0.95) and I. pileata (CI = 0.95) have moderate CI values, indicating their use in ornamental plantings but on a smaller scale compared to the more highly valued species.
Plants with lower CI values, including Argyreia laotica (CI = 0.70) and Merremia gemella (CI = 0.70), are less commonly used in large-scale ornamental designs, yet still play a role in specialized or localized horticultural applications. Despite the varying CI values, all the species in this study contribute to the aesthetic richness and diversity of ornamental landscapes, with the entire plant being used in landscaping and decorative plantings [48]. These findings highlight the varying levels of reliance on these plants in ornamental horticulture, with higher CI values indicating broader usage, while lower values suggest more niche applications.

The varying Cultural Importance (CI) values of Convolvulaceae species underscore their diverse roles in traditional medicine within local communities. Ipomoea batatas exhibited the highest CI value of 1.93, reflecting its significant use in treating various ailments throughout its entire plant. In contrast, Hewittia malabarica, with a lower CI value of 0.50, contributes to traditional healing practices in more specific or localized contexts. Other species, such as I. alba (CI = 1.35) and I. obscura (CI = 1.45), are also valued for their medicinal properties, though their significance is more moderate compared to I. batatas.

The analysis revealed that leaves and whole plants are the most frequently utilized parts, comprising 27.78% and 28.89% of usage, respectively, while roots (18.89%), stems (12.22%), and fruits or seeds (8.89%) play lesser roles. This pattern indicates that species with higher CI values, like Ipomoea batatas, are integral to traditional healing practices, while others with lower CI values, such as Xenostegia tridentata (CI = 0.60), are used for more specialized purposes. These findings highlight the cultural and therapeutic importance of Convolvulaceae species, emphasizing their crucial role in sustaining traditional medicinal knowledge [41,49].

The Convolvulaceae family plays a significant role in horticultural practices, with various species being cultivated for their multiple uses. These plants are fully utilized in farming, with each part of the plant serving different purposes. The Cultural Importance (CI) values of the species in this study indicate their varying roles in horticultural systems, ranging from high-value plants like Ipomoea batatas (CI = 1.93) to those with more localized horticultural roles such as Hewittia malabarica (CI = 0.50). Plants with higher CI values are integral to farming systems, contributing to soil health, crop rotation, and fodder production, while those with lower CI values often serve specialized or regional functions.

The utilization of entire plants in horticulture reflects their significance, with a majority being traded as whole plants. While some parts such as stems and leaves are also traded for medicinal or cultural uses, the inflorescences and roots are less commonly used. The varying parts of the plant are traded depending on their cultural, medicinal, or horticultural value, which supports local markets. The emphasis on whole plants highlights the comprehensive role these species play in both local economies and horticultural systems.

Economic values from these plants are diverse, with species like Ipomoea quamoclit generating substantial income for traders, reaching up to THB 85,500 annually. Conversely, species like Argyreia osyrensis offer lower returns, around THB 46,200. These variations in economic returns reflect not only the demand in specific markets but also the availability and utility of these plants in horticultural cultivation, medicine, and ornamentation. Despite differences in income, all these species contribute significantly to the livelihoods of traders, reinforcing their value in both economic and horticultural contexts.

This study underscores the cultural and horticultural significance of the Convolvulaceae species, highlighting their multifaceted uses in farming systems and their contribution to the economic well-being of local communities. The varying CI values, plant part utilization, and income generation further demonstrate the diverse roles these plants play, with some species being more central to horticultural practices and others serving specialized niches. The integration of these plants into both local economies and traditional farming practices emphasizes their essential role in sustainable horticulture [50,51].

The price data collected for the plants in this study also reveal significant insights into their economic value and potential for horticultural development. Plants with higher economic values are typically in greater demand, as reflected in their price fluctuations over the year. This trend suggests that such plants have high potential in horticulture, both as ornamental species and for other local uses. The price data indicate that plants with strong market demand can be cultivated more extensively to help balance supply and demand. This could benefit local farmers by improving their income opportunities while also ensuring a more sustainable supply of these species for the market.

Furthermore, the high economic value of these plants not only highlights their importance in local trade but also points to their potential for wider horticultural use. The balance between supply and demand could be achieved through strategic cultivation and promotion, ensuring that these species are not only preserved but also economically viable for long-term growth. Expanding cultivation efforts may also increase the diversity of plants available in the horticultural market, thus contributing to biodiversity conservation and enhancing the sustainability of local agricultural practices.

As such, it is essential to consider the economic implications of cultivating high-value plants. The cultivation of plants with high market value offers an opportunity to meet market needs, improve local livelihoods, and ensure that the plants continue to be available for future generations. Further studies on cultivation techniques, market trends, and sustainable practices will be crucial in realizing the full potential of these species in horticultural and economic development.



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