How Muslim Entrepreneurs Thrive in Times of Crisis


1. Introduction

As in other industries, the SME industry has changed drastically since 2020. The outbreak of the COVID-19 pandemic, which has restricted the movement of consumers and producers, is the primary factor driving this phenomenon (Kukanja et al., 2020; Thams et al., 2020). From the producer side, SME owners are constrained by reduced supply and increased production costs, exacerbated by consumer decline (Watermeyer et al., 2021). Although history shows that SMEs are an industry resistant to economic crises, the crisis caused by COVID-19 presents new challenges (Aburumman, 2020). During the economic crisis, SMEs could still carry out various activities to save their business, but during the pandemic, everything was halted (Atangana, 2020; Wardi & Trinanda, 2022). Entrepreneurs, consumers, and the government are locked down, and all activities are limited. Consequently, COVID-19 has had effects both on the supply and demand sides. When people’s movements are restricted, businesses experience a labour shortage due to employees being unwell or needing to care for dependent children or other family members—thus, implementing lockdowns and quarantines to control the pandemic results in even lower utilisation of available capacity (Bakar & Rosbi, 2020). Supply chains are frequently interrupted, which inevitably leads to disruptions. A sudden and drastic lack of supply and revenue for SMEs significantly impacts their ability to function, leading to considerable limitations (Bartis et al., 2021). In addition, customers also experience a reduction in income, anxiety around the possibility of infecting others, and heightened levels of uncertainty.
This condition brings different challenges, so even the most resilient and experienced SMEs must find new ways to escape this crisis (Kukanja et al., 2020). Entrepreneur resilience is a dynamic adaptation process that allows business owners to keep looking ahead to harsh and destabilising situations (Vassi & Frsa, 2022; Grèzes et al., 2023). Resiliency is the ability to survive and adapt to something unpredictable, which is crucial in helping entrepreneurs overcome difficulties (Caesar & Haryadi, 2022). In addition, a good entrepreneur can overcome problems related to stability while continuing to be oriented toward the future. Entrepreneurial orientation is often described as product innovation, undertaking somewhat risky ventures, and developing proactive innovations (Telagawathi et al., 2022; Susanto et al., 2022). SMEs can apply an entrepreneurial orientation if they dare to innovate market products, take risks, and innovate proactively (Afrinaldi et al., 2022). Thus, entrepreneurial orientation is the processes, practices, and activities that use product innovation, take risks, and try to innovate to beat competitors proactively.
Entrepreneur orientation is essential to the success of an SME because it enables them to devise a plan to begin something new and capitalise on possibilities when other businesses cannot do so (Arunachalam et al., 2018). Entrepreneurial orientation is a term for organisations that act entrepreneurially to define their operations, tactics, and decision-making styles (Arzubiaga et al., 2018). Any firm’s entrepreneurial orientation can be estimated by looking at how it functions on three dimensions: (1) innovativeness, (2) risk-taking, and (3) proactiveness. These dimensions also affect individuals (Arshad et al., 2020). In times of crisis, entrepreneurial orientation is required. This entrepreneurial orientation defines the characteristics necessary to thrive (Asad et al., 2016). Therefore. Entrepreneurial orientation is one of the predictors of entrepreneurial resilience.
Entrepreneurship aims to build resilience to survive crises, including a pandemic. However, even though resilience is an essential factor for entrepreneurs, little research has been conducted on incorporating entrepreneurial orientation and entrepreneurial traits (Cho & Baek, 2020), thus signifying a gap in this knowledge.
Successful entrepreneurs’ skills, capabilities, and cognitive abilities are described as entrepreneurial traits. Some entrepreneurs are born with certain traits, while others can learn them (Zelenski et al., 2013). Understanding and mastering these characteristics are critical since entrepreneurs assume all the risks associated with their business, which can be rewarding and stressful. On the other hand, entrepreneurs are in a better position to fulfil their goals if they demonstrate the appropriate entrepreneurial traits.
In addition to examining the relationship among entrepreneurial resilience, entrepreneurial orientation, and entrepreneurial traits, to be more focused, this study examines the resilience of Muslim entrepreneurs. Muslim entrepreneurs are a group that is rarely studied academically (Syamsul & Juhary, 2021), especially concerning their religiosity in business. Muslim entrepreneurs believe business is part of worship (ibada); therefore, Islamic values must be integrated into various business strategies (Musafa’ah, 2015). For a Muslim, business is not seen as a secular, worldly affair but as a form of devotion to Allah (S. Abdullah & Mikail, 2013). Moreover, Muhammad (the greatest prophet of Islam) was also an entrepreneur, and all his behaviour, actions, and words were laws in Islamic teachings (Juma, 2018).
The resilience of Muslim entrepreneurs in times of crisis is also interesting to discuss, as Islam regulates its adherents in terms of how to carry out their lives, not limited to worship activities (Khatimah et al., 2024). One of Islam’s teachings is that a person’s fate is determined by their effort, known as “ikhtiar” (Refai & Haloub, 2023). Another important principle is “tawakkal,” which means trusting Allah while making an effort. These principles encourage Muslim entrepreneurs to persevere and remain hopeful even in the face of significant challenges (S. Abdullah & Mikail, 2013). Muslim entrepreneurs should be resilient in conducting business not only because of their personality and traits but also because of the encouragement of their beliefs (Rafiki et al., 2022).

The novelty of this research lies in examining religiosity as a moderating variable between entrepreneurial orientation and entrepreneurial resilience, addressing a gap in the literature. The use of religiosity as a moderator in entrepreneurship studies has been relatively underexplored. Additionally, this research focuses on Muslim entrepreneurs because Islamic teachings require them to integrate religiosity into various aspects of their lives, unlike entrepreneurs from more secular cultures.

Therefore, in addition to filling the knowledge gap, this research advances the entrepreneurial literature in three ways. First, it extends the research on entrepreneurial resilience by incorporating the different dimensions of entrepreneurial personality and traits (negotiation skills, risk-taking, optimism, locus of control, and need for achievement). Second, this study explores the mediating role of entrepreneurial orientation on the relationship between entrepreneurial personality and skill traits toward entrepreneurial resilience. Finally, this study specifically discusses Muslim entrepreneurs as research respondents. The three novelties of this paper are summarised in Table 1.
The research’s essential contribution is the focus of the investigation on Muslim entrepreneurs. As the research object, Muslim entrepreneurs must be discussed in expanding entrepreneurial research because the number of Muslim entrepreneurs is increasing (Boubekeur, 2016). This aligns with the increasing Muslim population worldwide (Schlueter et al., 2020). Therefore, Indonesia, especially West Sumatra, was chosen as the research location because this country has the largest number of Muslims worldwide (Games et al., 2013). In addition, West Sumatra is inhabited mainly by Minangkabaunese, who are known as Muslims.

4. Discussion

4.1. Study Findings

This research finds that almost all of the first hypotheses (H1a, H1b, H1d, and H1e) are supported, except for H1c. This research aligns with several previous studies which found that negotiation skills needed for achievement, locus of control, and risk-taking positively and significantly affect entrepreneurial orientation (Sturm et al., 2023; Ooi et al., 2023). It proves that if Muslim entrepreneurs improve these dimensions, their entrepreneurial orientation will also be stronger. Zighan and Abualqumboz (2022) found that negotiation skills are needed by an entrepreneur so that the market can accept the ideas and products he offers. In this case, it is recommended that Muslim entrepreneurs increase their persuasiveness and use appropriate facial expressions when negotiating.
Furthermore, the need for achievement is a strong motivation that encourages Muslim entrepreneurs to have an entrepreneurial orientation because they always want to achieve something. These results align with previous research (Azazz & Elshaer, 2022; Hoque et al., 2023). To increase the need for achievement, Muslim entrepreneurs must improve their ability to motivate others to work hard. Locus of control is also a predictor of the entrepreneurial orientation of a Muslim entrepreneur. For this reason, Muslim entrepreneurs must believe (faith) that fate lies in their efforts. Also, risk-taking was found to have a positive and significant effect on entrepreneurial orientation. Based on the research results, all items on this dimension are strong, but it can be suggested to Muslim entrepreneurs that they prefer significant opportunities but have measurable risks.

This research also proves that entrepreneurial orientation can significantly influence entrepreneurial resilience. That is, the stronger the entrepreneurial orientation of a Muslim entrepreneur, the more resilient he will be in facing crises. This result is in line with previous research. To strengthen entrepreneurial orientation, one thing that Muslim entrepreneurs can do is always to be the first to initiate change. Finally, this study found that religiosity can increase the effect of entrepreneurial orientation on entrepreneurial resilience, especially in Muslim entrepreneurs.

4.2. Theoretical Contribution

The COVID-19 pandemic demands resilience from entrepreneurs, including Muslims. Although this crisis differs from previous crises, often triggered by the economy, the pandemic is multifaceted. Consumer and producer movements are physically restricted, so normal business cannot be carried out. In contrast to the economic crisis, which affects consumers’ consumption capability, the COVID-19 pandemic affects both consumers and producers (SMEs). Consumers and producers cannot move physically and must confine themselves to their residences, limiting their interaction with anyone else. As a result, consumers’ consumption is automatically reduced. On the other hand, producers (SMEs) will face supply shortages, labour shortages, and other issues. As a result, the current crisis is unique from previous economic crises experienced by SMEs.

Some previous literature identifies the relationship between entrepreneurial traits and entrepreneurial resilience. Still, few have discussed the mediating role of entrepreneurial orientation, and none have focused on Muslim entrepreneurs’ resilience. There needs to be more literature on this subject applied to SMEs. The research’s key contribution is to measure the impact of entrepreneurial traits on entrepreneurial resilience by placing entrepreneurial orientation as a mediator. As per the prior research, several dimensions of entrepreneurial traits have been proven to significantly and positively affect entrepreneurial resilience.

This research proposes that negotiation skills needed for achievement, locus of control, and risk-taking predict entrepreneurial resilience. Furthermore, when mediated by entrepreneurial orientation, almost all indirect relationships increased significantly (except for risk-taking on the entrepreneurial trait when moderated by entrepreneurial orientation).

Based on this research, we propose that entrepreneurial religiosity is important in building entrepreneurial resilience. The association between several dimensions of entrepreneurial attributes and entrepreneurial resilience is moderated by the level of religiosity of SME owners (high or low). This discussion concludes that high religiosity increases the positive relationship between entrepreneurial orientation and entrepreneurial resilience.

The results of this study can also be used as a reference for teaching entrepreneurship in schools and universities, especially in countries/regions with large Muslim populations. Teachers and lecturers can add the importance of religiosity in the course syllabus as material when explaining entrepreneurial resilience.

4.3. Managerial Implications

This research bridges the gap between theory and practice by providing actionable insights that can be used in various domains. Economically and commercially, the findings can inform business development strategies and training programmes designed to enhance entrepreneurial resilience. In teaching, these insights can be integrated into entrepreneurship, ethics, and resilience curricula. The recommendations for supportive regulatory frameworks and educational programme can influence public policy. This study contributes to the body of knowledge on entrepreneurial resilience, particularly within the context of Islamic entrepreneurship.

This research presents an important lesson for Muslim SME owners to build resilience. First, entrepreneurs must increase the various dimensions of entrepreneurial personality and traits because this will increase resilience in a crisis. Second, Muslim entrepreneurs must improve their negotiation ability by increasing persuasiveness. In addition, achievement and locus of control are needed in times of crisis by increasing motivation to work hard and believe in being able to control one’s fate. A visionary entrepreneur can recognise what others cannot. They approach problems in unusual ways, thinking freely and imaginatively and questioning the status quo. They aspire to reshape the world through their product or business and will go to any length to achieve that goal. A successful entrepreneur must have a focal point and a dedication to their objective, where they produce inventive ideas, make decisions, invent products and services, and so on.

Second, entrepreneurs must also have a high entrepreneurial orientation. This is shown by creativity, innovation, and willingness to take measured risks. It would be very beneficial if Muslim entrepreneurs initiated the change. A proactive person sees opportunities and threats ahead of time and attempts to address them, whereas a reactive person merely reacts to them. It is always preferable to be proactive rather than reactive as an entrepreneur. In the post-COVID era, various problems will arise that require adaptability from the business world. This is an opportunity for Muslim entrepreneurs to become change agents and encourage other entrepreneurs to escape the crisis.

Finally, especially for Muslim entrepreneurs, it is very important to understand that religiosity is one of the building blocks of business robustness. This research encourages Muslim entrepreneurs not to separate their business activities from their religiosity. Religiosity is essential for businesspeople, especially as a “fence” of their activities. Interestingly, the results of this study are also in line with Islamic teachings. Islam allows business activities as long as they do not violate Allah’s commands. Prophet Muhammad (the greatest prophet in Islam) was also an entrepreneur. Furthermore, entrepreneurship activities can also be considered worship and are rewarded with “Pahala” (an Arabic word that means reward bestowed by Allah the Almighty to a Muslim man or woman when he or she does good deeds) if the business is conducted with good intentions and benefits others.

As for the government, the findings of this study can be used to consider implementing public policies to increase SME owners’ resilience. As previously mentioned, SMEs are the economic “backbone” of the economies of developing countries. For this reason, it is imperative to maintain the continuity of the SME business and must be prepared to withstand crises. Based on this research, the government can train entrepreneurs in various skills such as negotiation skills, risk-taking skills, motivational training, etc. With the improvement of these skills, it is hoped that entrepreneurs will become more resilient to crises. The government can also encourage Muslim entrepreneurs to increase their religiosity in running a business.

Supporting Muslim entrepreneurship has broader societal benefits, including job creation and social cohesion. By fostering an environment that encourages Muslim entrepreneurs, communities can benefit from increased economic activity and the promotion of ethical business practices. This support can lead to improved quality of life and a more inclusive society that values diversity in business.

Policymakers should recognise the importance of fostering an entrepreneurial orientation among Muslim entrepreneurs. This can be achieved by designing and implementing policies encouraging innovation, risk-taking, and proactive business strategies. Creating regulatory frameworks that support Shariah-compliant business practices will also facilitate the integration of Islamic principles in business.

In addition, there is a need for educational programmes that enhance entrepreneurial skills and traits among Muslim entrepreneurs. These programme should focus on negotiation skills, risk-taking, optimism, locus of control, and the need for achievement. By providing targeted training and development opportunities, policymakers can help entrepreneurs build the competencies necessary to thrive in challenging environments.

4.4. Limitations and Future Research

Various limitations in this study can be used as a starting point for further research. First, the dimensions of entrepreneurship and traits are very diverse, and this study only uses a few. Further, researchers can modify or combine various dimensions to fit their research context. It would be fascinating if the subsequent research used the factor analysis method by applying all the completed dimensions. Second, this study is the first to consider religiosity as one of the factors forming resilience. Subsequent studies should confirm this.

Furthermore, to measure entrepreneurial resilience, researchers use sales volume, profits, ROI, and market share as measurement items. However, this has limitations because these data are influenced by other variables, such as the industry in which the SME is involved. Further research should apply controls for these influences.

Although this study’s findings contribute to our understanding of entrepreneurial behaviour, placing them in the proper context is critical. First, the research was limited to a single geographical area (i.e., West Sumatera and Indonesia). Because there are other Muslim entrepreneurs in different places and cultures, the effects of religiosity on entrepreneurial behaviour can differ from religion to religion. More research is needed to understand the impact of religiosity on entrepreneurial behaviour in diverse geographic regions, cultures, and beliefs.

It is also essential to critically engage with this study’s limitations. One limitation is the focus on a specific geographic region, West Sumatra, which may not fully capture the experiences of Muslim entrepreneurs in other non-Muslim majority contexts. Additionally, the data were collected during the peak of the COVID-19 pandemic, which could influence the generalizability of the findings to different periods.

Another limitation is the reliance on self-reported data, which may be subject to biases such as social desirability or recall bias. Future studies should consider triangulating data sources to enhance the robustness of the findings. Additionally, exploring longitudinal designs could provide insights into how entrepreneurial resilience evolves.

Future research could also benefit from adopting a mixed-methods approach, combining quantitative survey data with qualitative interviews or case studies. This methodology would offer a more comprehensive understanding of Muslim entrepreneurs’ personal experiences and strategies during the pandemic, allowing for a deeper exploration of how they navigate challenges and leverage opportunities in non-Muslim majority contexts.

5. Conclusions

This study aims to investigate the numerous factors contributing to the resiliency of small- and medium-sized businesses owned and operated by Muslim business owners, which were identified from various works of literature. Furthermore, this study emphasises the significance of entrepreneurial personality and skill traits, analysing the moderating effects of Muslim religiosity on the relationship between entrepreneurial personality and traits and entrepreneurial resilience, as well as the mediating effect of entrepreneurial orientation on that relationship. To do this, a survey of Muslim entrepreneurs (N = 452) was conducted, recording their perceptions of the various constructs studied in this study.

Empirical results suggest that to build entrepreneurial resilience, entrepreneurial traits, which consist of (a) negotiation skills, (b) risk-taking, (c) locus of control, (d) need for achievement, and (e) entrepreneurial orientation, are very important. This variable mediates the relationship between the two constructs, especially for entrepreneurial orientation. Furthermore, SMEs should consider increasing their religiosity to build entrepreneurial resilience.

This study provides valuable insights into the resilience of Muslim entrepreneurs in non-Muslim majority countries during the COVID-19 pandemic. The research highlights that entrepreneurial orientation—innovativeness, proactiveness, and risk-taking—is crucial in developing entrepreneurial traits and SME resilience.

Therefore, to summarise the key findings of this research:

  • Entrepreneurial traits, including negotiation skills, risk-taking, optimism, locus of control, and need for achievement, influence resilience directly and indirectly through entrepreneurial orientation.

  • Entrepreneurial orientation mediates the relationship between entrepreneurial traits and resilience, emphasising the importance of innovation, proactiveness, and risk-taking.

  • Islamic principles provide an ethical foundation that supports resilience, helping entrepreneurs navigate challenges with a balanced approach of effort and reliance on divine support.



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Okki Trinanda www.mdpi.com