Journalism and Media, Vol. 7, Pages 23: Media and Women Politicians in Southern Africa: A Systematic Review

Journalism and Media doi: 10.3390/journalmedia7010023

Authors:
Tigere Paidamoyo Muringa
James Ndlovu

Gendered media framing continues to restrict women’s political representation in Southern Africa, where news narratives often emphasise emotion and personality over policy and competence. This systematic review analysed empirical and grey literature (2000–2025) on the portrayal of women politicians in South Africa, Zimbabwe, Malawi, Zambia, Lesotho, and Namibia. Following PRISMA 2020 standards, 1384 records were identified from academic databases and regional repositories, with 73 records meeting the inclusion criteria. The studies were thematically analysed using feminist media theory. The review uncovers enduring stereotypes—such as motherhood, moral virtue, and emotionality—while leadership competence remains marginalised. Coverage frequently reinforces the “political glass cliff,” portraying women as suitable only during crises. Nonetheless, some evidence of resistance journalism and feminist digital counter-narratives is emerging, driven by NGOs like Gender Links and Media Monitoring Africa. Despite methodological diversity, most studies emphasise qualitative textual analysis and highlight limited audience or production research. Major limitations include reliance on English-language and secondary data, which restrict regional generalisability. Overall, the findings underscore that symbolic exclusion persists across Southern African media, emphasising the need for gender-sensitive newsroom frameworks and transformative reporting practices. This review received no external funding and is not registered in PROSPERO.

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