Sustainable Tourism Certification: What it is and Why it Matters
What is Sustainable Tourism Certification?
Sustainable tourism certification is a process by which tourism destinations, businesses, and accommodations can be assessed and rated for their sustainability practices. It involves an evaluation of environmental, social, and economic sustainability factors to determine whether a destination or business meets certain standards.
There are several different sustainable tourism certification programs around the world, each with their own unique criteria and rating systems. Some of the most well-known certification programs include Green Globe, EarthCheck, and the Global Sustainable Tourism Council (GSTC).
Why Does Sustainable Tourism Certification Matter?
Sustainable tourism certification is important for several reasons. First and foremost, it helps to promote sustainable tourism practices by recognizing and rewarding businesses and destinations that are committed to sustainability. This, in turn, encourages other businesses and destinations to adopt similar practices.
Certification also helps to ensure that tourists can make informed decisions about where to travel and where to spend their money. By choosing certified sustainable destinations and businesses, tourists can feel confident that they are supporting environmentally and socially responsible practices.
Furthermore, sustainable tourism certification can help to protect natural resources and cultural heritage sites, as businesses and destinations are incentivized to minimize their impact on the environment and preserve local traditions and cultures.
How Does Sustainable Tourism Certification Work?
The process for obtaining sustainable tourism certification varies depending on the specific program. Generally, it involves an evaluation of a destination or business’ sustainability practices by a third-party assessor.
Assessors will typically look at a range of factors, including energy and water use, waste management, community engagement, and cultural preservation. Based on their evaluation, they will assign a rating or certification level to the destination or business.
To maintain their certification, destinations and businesses must continue to meet sustainability standards and demonstrate ongoing commitment to sustainability practices.
Conclusion
Sustainable tourism certification is an important tool for promoting sustainable tourism practices and protecting natural resources and cultural heritage sites. By recognizing and rewarding destinations and businesses that prioritize sustainability, certification programs help to encourage more widespread adoption of sustainable practices. As tourists become more conscious of the impact of their travel choices, sustainable tourism certification will only continue to grow in importance.
