Before you make your next purchase, ask yourself these four questions for conscious shopping: Do I need this? Can I make it? Can I borrow it? Is it the best quality I can afford?

Don’t let advertisers fool you that more is better. Conscious consumers understand the value of making informed purchasing decisions. You’ll not only help the planet, but you’ll also save money!

Print or share We Earthling posters to inspire others with your stories.

Editor’s Note: This poster was originally published on May 19, 2020.